About Pegoya
Building Enduring Value
Pegoya was built on a simple idea: invest deliberately, not because a market is hot or a trend is rising. We look for companies, assets, and ventures with a clear sense of direction — ones run with integrity and built to last.
We invest our own capital. No fund structure, no investment committee, no outside pressure to exit early. That means when we see something worth backing, we can decide quickly — and when we commit, we stay involved. Not to manage, but because we genuinely care about what happens next.
Investments
We invest in people
We invest across real estate, technology, and companies at various stages of growth — both private and publicly listed. The sector and size vary. The criteria don’t: strong leadership, sound fundamentals, and a business building something that lasts.
We choose people, not deals. A great founder with a hard problem will always interest us more than a clean spreadsheet with an uncertain team behind it.
Selection of Non-Listed Holdings
Knodd
A Swedish digital healthcare platform for families and children. Knodd delivers online pediatric care and parental guidance, setting a new standard for accessible child health in Sweden.
Stark Future
A next-generation electric motorcycle manufacturer redefining performance through innovation, sustainability, and precision engineering.
Lesslie
A fintech company simplifying cross-border trade. Lesslie provides multi-currency accounts, automated financial tools, and efficient payment solutions for importers and exporters.
SeguroCanguro
Colombia’s leading digital insurance marketplace. SeguroCanguro empowers consumers to compare and buy insurance online, combining transparency and technology.
byWiT
An operational growth partner helping digital B2B enterprises scale globally. ByWiT merges capital and strategic insight to accelerate sustainable expansion.
Kasta
A Swedish sustainability company modernizing waste management and recycling. Kasta provides intelligent logistics and circular solutions for a cleaner future.
Steven
A social payments app that simplifies expense sharing and group payments. Steven integrates design and technology for effortless financial collaboration.
Candela
A next-generation electric boat manufacturer pioneering hydrofoil technology for silent, high-speed, zero-emission travel on water. Candela combines advanced engineering and sustainability to lead the transition to fossil fuel–free seas.
Real Estate Investments
Storsala
Founded by the creator of Pegoya, Storsala is a real estate investment company focused on long-term property development and ownership. Its mission: to build assets that combine architectural quality, financial stability, and enduring value.
Philosophy
Purpose. Patience. Principle.
Capital without purpose is just speculation. Every investment we make, every partnership we enter — it all starts with a genuine reason. That reason comes back to three principles we’ve held from the beginning.
Purpose
Capital must serve something greater than return alone. Every investment we make should create something lasting — whether that’s a company solving a real problem, a technology that changes how people live, or real assets built and looked after with care.
That’s what we mean by purpose. Growth for its own sake doesn’t interest us. Growth that means something — that still holds value long after the initial excitement has faded — that does.
Patience
The best investments take time. We’d rather hold something great for a decade than chase a return that doesn’t last.
But patience isn’t the same as being slow. When we believe in something — or someone — we move fast. Because good opportunities don’t wait, and the founders we back shouldn’t have to.
Principle
Integrity is the foundation of everything we build. We value clarity over complexity, and conviction over convenience — because the easier path rarely leads anywhere worth going.
Every decision gets measured twice: once for the potential return, and once for whether it truly aligns with our long-term vision and values. That’s not idealism. That’s how you build something that lasts.
Invest with discipline. Hold with conviction. Build with perspective.
The objective is not to time markets — but to transcend them.
Contact
Connect with us
If you’re building something exceptional, we’d like to hear from you.
